Miláček čtenářů je právě vyprodaný
Více o knize
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
Nákup knihy
Consumers, Kolektiv autorů
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Consumers
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- McGraw-Hill/Irwin
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 896
- ISBN10
- 0072537140
- ISBN13
- 9780072537147
- Série
- Hodnocení
- 3 z 5
- Anotace
- Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.