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Advertising Outdoors

Watch This Space!

Hodnocení knihy

Parametry

  • 240 stránek
  • 9 hodin čtení

Více o knize

Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman walls to the latest video walls and laser projections in Times Square and Piccadilly Circus, commercial signs have been ubiquitous. This text charts this dynamic exterior medium, looking at the art and ingenuity of art directors and copywriters who devise the artwork and ideas and exploring how their creative input drives an industry that supplies large-scale frames: billboards; transit shelters; bus sides; train cards; 'phone boxes; taxis; airships; and many other locations.

Nákup knihy

Advertising Outdoors, David E. Bernstein

Jazyk
Rok vydání
1997
Vazba
(pevná)
Jakmile se objeví, pošleme e-mail.

Doručení

Platební metody

5,0
Výborná
2 Hodnocení

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Titul
Advertising Outdoors
Podtitul
Watch This Space!
Jazyk
anglicky
Vydavatel
Phaidon
Rok vydání
1997
Vazba
pevná
Počet stran
240
ISBN10
0714836354
ISBN13
9780714836355
Série
Štítky
Byznys, Umění
Hodnocení
5 z 5
Anotace
Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman walls to the latest video walls and laser projections in Times Square and Piccadilly Circus, commercial signs have been ubiquitous. This text charts this dynamic exterior medium, looking at the art and ingenuity of art directors and copywriters who devise the artwork and ideas and exploring how their creative input drives an industry that supplies large-scale frames: billboards; transit shelters; bus sides; train cards; 'phone boxes; taxis; airships; and many other locations.