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Parametry
- 320 stránek
- 12 hodin čtení
Více o knize
This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.
Nákup knihy
International Marketing, Lorena S. Walsh
- Jazyk
- Rok vydání
- 1993
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- (měkká)
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Doručení
Platební metody
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- Titul
- International Marketing
- Podtitul
- 3rd Edition
- Jazyk
- anglicky
- Autoři
- Lorena S. Walsh
- Vydavatel
- Financial Times Management
- Rok vydání
- 1993
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 0712109811
- ISBN13
- 9780712109819
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Byznys & Management, Ostatní učebnice, Vysokoškolské učebnice, Marketing & Prodej, Marketing a PR, Mezinárodní vztahy
- Anotace
- This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.