Plug Your Book!

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Praise for PLUG YOUR BOOK! "I don't care if you're writing a computer book, a science fictionnovel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one toevery author out there."-- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division"An amazingly rich collection of cutting-edge promotional tactics andstrategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, Aiming at Amazon"In-depth information about using Amazon as a marketing platform."-- Christine McNeil Montano, Amazon Top Reviewer"...I have launched online campaigns for more than 1,000 books. I'veworked with most of America's largest book publishers, helping many ofthem build online marketing departments. The book you're holding now isthe new training manual."-- Steve O'Keefe, Publicity on the Internet"Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business oranything else."-- Dave Taylor, The Complete Idiot's Guide to Growing Your Business with Google"The first comprehensive guide to Internet book publicity."-- Morris Rosenthal, publisher, Foner Books"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."-- Jane Corn, Amazon Top Reviewer------------------------------Taking control of your book salesOne big caveatHow to use this bookStaying currentElectric word of mouthRiding the big riverAmazon's 'long tail'Getting recommendedPersonalized bookstoresAmazon Bestseller CampaignsMaking the listHow Bestseller Campaigns work... and this is success?Haywired recommendationsIs it worth it?Amateur book reviewsCredibility through peersGetting more Amazon reviewsAmazon Top ReviewersContacting Top ReviewersEtiquette in approaching reviewersFinding more Amazon reviewersMore ways to get reviewsBuilding your author Web siteGetting involvedYour domainBuilding blocks of your siteA survey of author Web sitesYour online press kitMultimedia for booksAdvanced Amazon toolsBuy X, Get YWeaknesses of BXGYFree paired placementSingle New Product e-mailsAmazon ConnectListmaniaGoogle, Amazon, digital content Google Book SearchAccidental book discoveryInstant Online AccessAd-Supported AccessGoogle Print on DemandPay-per-click advertisingGoogle AdWordsYahoo Search MarketingPower toolsAmazon Sales RankTitleZAffiliate partnershipsAnalyzing your trafficLinking strategySearch engine optimizationKeyword densityLength of your leasePublishers PortalPrivacy policiesWeb site cardinal sinsSelling on Amazon, beyondPrint on demandAmazon AdvantageAmazon MarketplaceCatalog accuracyHandling sales on your siteGoogle CheckoutOther major online retailersBarnes & NobleBookSenseEthics of online marketingShill reviewsSpam