Persuasion

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Praise for "Persuasion: The Art of Getting What You Want" highlights its effectiveness as a comprehensive guide to influencing others. Dave Lakhani reveals the secrets of the world’s most skilled persuaders, offering a step-by-step approach that applies across various contexts—whether in person, in writing, or on air. The book simplifies the art of persuasion to such an extent that it could be deemed the most dangerous of its kind, especially if competitors gain access to it. Readers appreciate Lakhani's clear and provocative writing style, which not only broadens perspectives but also has the potential to enhance financial success. The book is described as a thrilling ride, making it a must-read for anyone interested in mastering persuasion. Experts like Chet Holmes endorse it for its practical insights that can significantly improve skills in selling, marketing, advertising, or negotiating. Moreover, the book stands out for its ability to practice what it preaches, providing a satisfying and powerful experience for readers. Overall, it is a compelling resource for anyone looking to refine their persuasive abilities.