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Parametry
- 352 stránek
- 13 hodin čtení
Více o knize
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
Nákup knihy
Strategic Management, Barry J. Witcher, Vinh Sum Chau
- Jazyk
- Rok vydání
- 2014
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Doručení
Platební metody
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- Titul
- Strategic Management
- Podtitul
- Principles and Practice - Second Edition
- Jazyk
- anglicky
- Autoři
- Barry J. Witcher, Vinh Sum Chau
- Vydavatel
- Cengage Learning
- Rok vydání
- 2014
- Počet stran
- 352
- ISBN10
- 1408063956
- ISBN13
- 9781408063958
- Série
- Anotace
- What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.