Message Machine

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Why do nine out of ten startups fail, while some founders succeed in attracting funding, talent, and customers? The key skill that investors recommend for improving a startup's chances is effective communication. This actionable guide provides founders with the tools they need to thrive. Drawing from decades of experience and numerous interviews, it serves as a blueprint for becoming an unstoppable founder. The book covers essential topics, starting with the fundamentals of communication and the psychology behind it. Founders will master listening, storytelling, speaking, and leadership skills. It explores message-market fit and brand positioning for effective business development. Readers will learn how to build both their brand and personal brand, attract and retain customers, and enhance visibility through social media, PR, and community engagement. Additionally, it offers insights on assembling an all-star team, fostering motivation, and creating a strong company culture. Steps to becoming an employer of choice and ensuring a positive employee experience through internal communications are also discussed. The book concludes with strategies for crisis communications, making founders crisis-proof. A summary of 92 communication principles is included for ongoing reference, ensuring that readers can apply these insights long after finishing the book.