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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Nákup knihy
Orchestrating Success, Richard C Ling
- Jazyk
- Rok vydání
- 1989
- Vazba
- (pevná)
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- Titul
- Orchestrating Success
- Podtitul
- Improve Control of the Business with Sales & Operations Planning
- Jazyk
- anglicky
- Autoři
- Richard C Ling
- Vydavatel
- WILEY
- Rok vydání
- 1989
- Vazba
- pevná
- Počet stran
- 176
- ISBN10
- 0471132276
- ISBN13
- 9780471132271
- Série
- Štítky
- Byznys, Právní tématika, Marketing a PR
- Hodnocení
- 4,1 z 5
- Anotace
- The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.