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The Ultimate CRM Handbook
Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Autoři
Hodnocení knihy
Více o knize
Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
Nákup knihy
The Ultimate CRM Handbook, John G. Freeland
- Jazyk
- Rok vydání
- 2002
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Ultimate CRM Handbook
- Podtitul
- Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
- Jazyk
- anglicky
- Autoři
- John G. Freeland
- Vydavatel
- McGraw-Hill
- Rok vydání
- 2002
- Vazba
- pevná
- Počet stran
- 304
- ISBN10
- 0071409351
- ISBN13
- 9780071409353
- Série
- Hodnocení
- 3,2 z 5
- Anotace
- Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.