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Parametry
- 186 stránek
- 7 hodin čtení
Více o knize
Art Direction examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Nákup knihy
Basics Advertising 02, Nik Mahon
- Jazyk
- Rok vydání
- 2010
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- Basics Advertising 02
- Podtitul
- Art Direction
- Jazyk
- anglicky
- Autoři
- Nik Mahon
- Vydavatel
- AVA Publishing
- Rok vydání
- 2010
- Vazba
- měkká
- Počet stran
- 186
- ISBN10
- 2940411212
- ISBN13
- 9782940411214
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Společenské vědy, Byznys, Byznys & Management, Právní tématika, Umění, Právo, Design, Management & HR, Marketing a PR, Grafický design, Reklama a propagace
- Hodnocení
- 3,75 z 5
- Anotace
- Art Direction examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.