Knihobot

Luxury Online

Styles, Systems, Strategies

Více o knize

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Nákup knihy

Luxury Online, Uche Okonkwo

Jazyk
Rok vydání
2010
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(pevná),
Stav knihy
Velmi dobrá
Cena
179 Kč

Doručení

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