Knihobot

The Brand Chartering Handbook

How Brand Organizations Learn 'Living Scripts'

Více o knize

Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications creating value, managing efficiency and directing purpose.

Nákup knihy

The Brand Chartering Handbook, Chris Macrae, Co-Workers of the World Class Branding Network

Jazyk
Rok vydání
1996
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(pevná),
Stav knihy
Dobrá
Cena
239 Kč

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