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Business Action Pocketbooks: Public Relations Techniques That Work

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This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the rules and steps to be taken in order to develop successful media relations.

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Business Action Pocketbooks: Public Relations Techniques That Work, Jim Dunn

Jazyk
Rok vydání
1999
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(měkká),
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Cena
59 Kč

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Titul
Business Action Pocketbooks: Public Relations Techniques That Work
Jazyk
anglicky
Autoři
Jim Dunn
Vydavatel
Thorogood
Rok vydání
1999
Vazba
měkká
Počet stran
137
ISBN10
1854181874
ISBN13
9781854181879
Série
Hodnocení
4 z 5
Anotace
This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the rules and steps to be taken in order to develop successful media relations.