Miláček čtenářů je právě vyprodaný
Více o knize
The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
Nákup knihy
The Case for B2B Branding, Bob Lamons
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Case for B2B Branding
- Podtitul
- Pulling Away from the Business-to-Business Pack
- Jazyk
- anglicky
- Autoři
- Bob Lamons
- Vydavatel
- South-Western Educational Pub
- Rok vydání
- 2005
- Vazba
- pevná
- Počet stran
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Série
- Hodnocení
- 3,8 z 5
- Anotace
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.