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The Case for B2B Branding

Pulling Away from the Business-to-Business Pack

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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.

Nákup knihy

The Case for B2B Branding, Bob Lamons

Jazyk
Rok vydání
2005
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Stav knihy
Dobrá
Cena
299 Kč

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