Business Marketing

Connecting Strategy, Relationships, and Learning - Second Edition

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736 stránek
26 hodin čtení

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Business Marketing, F. Robert Dwyer, John F. Tanner

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Rok vydání: 2001
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Titul: Business Marketing
Podtitul: Connecting Strategy, Relationships, and Learning - Second Edition
Jazyk: anglicky
Autoři: F. Robert Dwyer, John F. Tanner
Vydavatel: McGraw-Hill/Irwin
Rok vydání: 2001
Vazba: pevná
Počet stran: 736
ISBN10: 0072410639
ISBN13: 9780072410631
Série
Štítky: Naučná literatura, Byznys, Byznys & Management, Ekonomie, USA, Marketing a PR
Anotace: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.