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Více o knize
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Nákup knihy
Business Marketing, F. Robert Dwyer, John F. Tanner
- Jazyk
- Rok vydání
- 2001
- Vazba
- (pevná)
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- Titul
- Business Marketing
- Podtitul
- Connecting Strategy, Relationships, and Learning - Second Edition
- Jazyk
- anglicky
- Autoři
- F. Robert Dwyer, John F. Tanner
- Vydavatel
- McGraw-Hill/Irwin
- Rok vydání
- 2001
- Vazba
- pevná
- Počet stran
- 736
- ISBN10
- 0072410639
- ISBN13
- 9780072410631
- Série
- Štítky
- Byznys, USA, Marketing a PR
- Anotace
- This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.