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This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organization, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practices in design management for marketing.
Nákup knihy
Advanced Marketing Series: Marketing and Design Management, Margaret Bruce, Rachel Cooper
- Jazyk
- Rok vydání
- 1997
- Vazba
- (měkká)
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- Titul
- Advanced Marketing Series: Marketing and Design Management
- Jazyk
- anglicky
- Autoři
- Margaret Bruce, Rachel Cooper
- Vydavatel
- Thomson Learning
- Rok vydání
- 1997
- Vazba
- měkká
- Počet stran
- 256
- ISBN10
- 1861521731
- ISBN13
- 9781861521736
- Série
- Kategorie
- Štítky
- Byznys, Marketing a PR
- Anotace
- This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organization, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practices in design management for marketing.