How to Write a Successful Marketing Plan
A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
Hodnocení knihy
Více o knize
Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions
Nákup knihy
How to Write a Successful Marketing Plan, Roman G. Hiebing Jr., Scott W. Cooper
- Jazyk
- Rok vydání
- 1997
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 79 Kč
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- Titul
- How to Write a Successful Marketing Plan
- Podtitul
- A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
- Jazyk
- anglicky
- Vydavatel
- NTC Business Books
- Rok vydání
- 1997
- Vazba
- pevná
- Počet stran
- 510
- ISBN10
- 0844232025
- ISBN13
- 9780844232027
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Ekonomie, Management & HR, Marketing a PR, Plánování
- Hodnocení
- 3 z 5
- Anotace
- Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions