Nonlinear

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From the acclaimed designer and bestselling author of Reimagining Design comes a nonlinear approach to navigating design’s complexities for meaningful innovation. Kevin Bethune presents a method that encourages rejection of traditional paths in digital or physical product creation, advocating for a nonlinear journey into the ambiguity of a rapidly changing landscape. This journey emphasizes understanding choices rather than seeking right or wrong answers, using available information to unlock new learning. Bethune shares his professional “zigs and zags,” illustrating how his interdisciplinary experiences, though uncommon at the time, provided him with unique insights into design and innovation. He highlights the importance of quantitative data to strategically frame creative exploration and qualitative insights to address unmet needs. The book identifies accelerants, or flywheels, that support readers in navigating ambiguity, with a strong focus on diversity—a theme significant to Bethune as a Black man exploring new horizons. Readers are encouraged to customize the author’s perspectives for both individual and team applications, fostering a personal connection to the insights presented.