Lettering & Type

Více o knize

No component of graphic design has inspired as much innovation in recent years as lettering and type. Once the domain of professional typographers, these fundamentals have become essential for anyone seeking fresh communication methods. While practical information often consists of guidelines for executing specific processes or styles, the true allure of lettering and type lies in the flexibility to interpret and even break these rules. This guide offers a smart, accessible approach to creating and bending letters. It is not merely a survey; it is a powerful how-to resource filled with relevant theory, history, diagrams, and exercises. Unlike other type design books that focus on technical issues, this one emphasizes the context and creativity that make letters captivating. Authors Bruce Willen and Nolen Strals explore classic and contemporary examples, from editorial illustrations to concert posters and conceptual alphabets. Ideal for those wanting to move beyond existing typography, this book encourages the creation and exploration of original letterforms. Featuring a foreword by Ellen Lupton, it includes hundreds of images and examples from historical and contemporary designers, artists, and illustrators. Interviews with type designers and graphic artists provide real-world insights from contemporary practitioners.