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Více o knize
The book analyses all aspects of corporate communication, including external elements like corporate ads and corporate identity, as well as the equally important and often neglected areas of staff and community relations.
Nákup knihy
Company Image and Reality, David E. Bernstein
- Jazyk
- Rok vydání
- 1986
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Company Image and Reality
- Podtitul
- a critique of corporate communications
- Jazyk
- anglicky
- Autoři
- David E. Bernstein
- Vydavatel
- Cassell
- Rok vydání
- 1986
- Vazba
- měkká
- ISBN10
- 0304318787
- ISBN13
- 9780304318780
- Série
- Hodnocení
- 4,5 z 5
- Anotace
- The book analyses all aspects of corporate communication, including external elements like corporate ads and corporate identity, as well as the equally important and often neglected areas of staff and community relations.