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Parametry
- 728 stránek
- 26 hodin čtení
Více o knize
By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.
Nákup knihy
Marketing Management, Svend Hollensen
- Jazyk
- Rok vydání
- 2019
- product-detail.submit-box.info.binding
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Doručení
Platební metody
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- Titul
- Marketing Management
- Podtitul
- A Relationship Approach - Fourth Edition
- Jazyk
- anglicky
- Autoři
- Svend Hollensen
- Vydavatel
- Pearson Education Limited
- Rok vydání
- 2019
- Vazba
- měkká
- Počet stran
- 728
- ISBN10
- 1292291443
- ISBN13
- 9781292291444
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Ekonomie, Marketing & Prodej, Management & HR, Marketing a PR
- Anotace
- By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.