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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Hodnocení knihy
Parametry
- 192 stránek
- 7 hodin čtení
Více o knize
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Nákup knihy
Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Jazyk
- Rok vydání
- 2010
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- (pevná)
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Doručení
Platební metody
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- Titul
- Marketing Lessons from the Grateful Dead
- Podtitul
- What Every Business Can Learn from the Most Iconic Band in History
- Jazyk
- anglicky
- Vydavatel
- John Wiley And Sons Ltd
- Rok vydání
- 2010
- Vazba
- pevná
- Počet stran
- 192
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Seberozvoj, Hudební tématika, Ekonomie, USA, Podnikání, Marketing a PR
- Hodnocení
- 3,85 z 5
- Anotace
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.