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Více o knize
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
Nákup knihy
The Expressive Organization, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Jazyk
- Rok vydání
- 2000
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- Cena
- 33 Kč
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Expressive Organization
- Podtitul
- Linking Identity, Reputation, and the Corporate Brand
- Jazyk
- anglicky
- Vydavatel
- Oxford University Press
- Rok vydání
- 2000
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 0198297793
- ISBN13
- 9780198297796
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Právní tématika, Ekonomie, Management & HR, Marketing a PR, Sebrané spisy, Průmysl
- Hodnocení
- 3,65 z 5
- Anotace
- This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?