The Executive's Guide to Enterprise Social Media Strategy
How Social Networks Are Radically Transforming Your Business
Hodnocení knihy
Parametry
- 224 stránek
- 8 hodin čtení
Více o knize
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
Nákup knihy
The Executive's Guide to Enterprise Social Media Strategy, David B. Thomas, Mike Barlow, Chris Brogan
- Jazyk
- Rok vydání
- 2011
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 59 Kč
Doručení
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- Titul
- The Executive's Guide to Enterprise Social Media Strategy
- Podtitul
- How Social Networks Are Radically Transforming Your Business
- Jazyk
- anglicky
- Autoři
- David B. Thomas, Mike Barlow, Chris Brogan
- Vydavatel
- Wiley
- Rok vydání
- 2011
- Vazba
- pevná
- Počet stran
- 224
- ISBN10
- 0470886021
- ISBN13
- 9780470886021
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Technologie & Průmysl, Počítače & Internet, Ekonomie, USA, Management & HR, Počítačové sítě
- Hodnocení
- 3,85 z 5
- Anotace
- Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.