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Více o knize
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
Nákup knihy
Economics in a Business Context, Colin Haslam, Alan Neale, Sukhdev Johal
- Jazyk
- Rok vydání
- 1999
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Doručení
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- Titul
- Economics in a Business Context
- Podtitul
- Third Edition
- Jazyk
- anglicky
- Autoři
- Colin Haslam, Alan Neale, Sukhdev Johal
- Vydavatel
- Cengage Learning EMEA
- Rok vydání
- 1999
- Vazba
- měkká
- Počet stran
- 288
- ISBN10
- 1861524005
- ISBN13
- 9781861524003
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Ekonomie, USA, Finance, Kazuistiky
- Anotace
- Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.