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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
Nákup knihy
Using Focus Groups in Research, Lia Litosseliti
- Jazyk
- Rok vydání
- 2003
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- (měkká),
- Stav knihy
- Poškozená
- Cena
- 29 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Using Focus Groups in Research
- Jazyk
- anglicky
- Autoři
- Lia Litosseliti
- Vydavatel
- Continuum
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 104
- ISBN10
- 0826464726
- ISBN13
- 9780826464729
- Série
- Hodnocení
- 3,4 z 5
- Anotace
- "Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.