Miláček čtenářů je právě vyprodaný
The Routledge Companion to Contemporary Brand Management
Hodnocení knihy
Více o knize
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Nákup knihy
The Routledge Companion to Contemporary Brand Management, Jaywant Singh, Francesca Dall'Olmo Riley, Charles Blankson
- Jazyk
- Rok vydání
- 2016
- Vazba
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Routledge Companion to Contemporary Brand Management
- Jazyk
- anglicky
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2016
- Vazba
- pevná
- Počet stran
- 616
- ISBN10
- 0415747902
- ISBN13
- 9780415747905
- Série
- Kategorie
- Štítky
- Byznys, Sebrané spisy, Marketing a PR, Výzkum
- Hodnocení
- 4,5 z 5
- Anotace
- As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.