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Více o knize
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Nákup knihy
The Routledge Companion to Contemporary Brand Management, Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškozená
- Cena
- 292 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Routledge Companion to Contemporary Brand Management
- Jazyk
- anglicky
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2016
- Vazba
- pevná
- Počet stran
- 616
- ISBN10
- 0415747902
- ISBN13
- 9780415747905
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Ekonomie, Management & HR, Marketing a PR, Sebrané spisy, Výzkum
- Hodnocení
- 4,5 z 5
- Anotace
- As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.