Kupuješ přesně tu knihu, která je na fotce
Více o knize
For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.
Nákup knihy
Gaining and Sustaining Competitive Advantage, Jay B. Barney
- Jazyk
- Rok vydání
- 2011
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 193 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Gaining and Sustaining Competitive Advantage
- Podtitul
- Fourth Edition
- Jazyk
- anglicky
- Autoři
- Jay B. Barney
- Vydavatel
- Phi Learning
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 495
- ISBN10
- 8120342321
- ISBN13
- 9788120342323
- Série
- Hodnocení
- 4,25 z 5
- Anotace
- For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.