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Více o knize
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
Nákup knihy
The Customer Differential, Melinda Nykamp
- Jazyk
- Rok vydání
- 2001
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
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- Titul
- The Customer Differential
- Podtitul
- The Complete Guide to Implementing Customer Relationship Management
- Jazyk
- anglicky
- Autoři
- Melinda Nykamp
- Vydavatel
- AMACOM
- Rok vydání
- 2001
- Vazba
- pevná
- Počet stran
- 212
- ISBN10
- 081440622X
- ISBN13
- 9780814406229
- Série
- Anotace
- This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.