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The Customer Differential

The Complete Guide to Implementing Customer Relationship Management

Parametry

  • 212 stránek
  • 8 hodin čtení

Více o knize

This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.

Nákup knihy

The Customer Differential, Melinda Nykamp

Jazyk
Rok vydání
2001
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(pevná),
Stav knihy
Velmi dobrá
Cena
239 Kč

Doručení

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