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The Customer Differential

The Complete Guide to Implementing Customer Relationship Management

Více o knize

This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.

Nákup knihy

The Customer Differential, Melinda Nykamp

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Rok vydání
2001
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(pevná)
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