Více o knize
Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced,contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing,this classic text continues to be distinguished by its readability,balanced coverage,and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing,value marketing,ISO 9000,database marketing,and the technological developments that have reinvented marketing practice in the 1990s,such as Internet and World Wide Web marketing.
Skladem máme celkem knihy Marketing - 11th Edition (1996).
Nákup knihy
Marketing - 11th Edition, Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Jazyk
- Rok vydání
- 1996
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 193 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Marketing - 11th Edition
- Jazyk
- anglicky
- Vydavatel
- McGraw-Hill College
- Rok vydání
- 1996
- Vazba
- měkká
- Počet stran
- 624
- ISBN10
- 0070189544
- ISBN13
- 9780070189546
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Ekonomie, Technologie, Marketing & Prodej, Management & HR
- Anotace
- Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced,contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing,this classic text continues to be distinguished by its readability,balanced coverage,and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing,value marketing,ISO 9000,database marketing,and the technological developments that have reinvented marketing practice in the 1990s,such as Internet and World Wide Web marketing.