Více o knize
We think we know services ― not a day goes by without using them ― until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail ― often in unexpected ways. This book reveals the surprising design of services ― their internal structure or ‘DNA’ ― through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.
Nákup knihy
Thinking in Services, Majid Iqbal
- Jazyk
- Rok vydání
- 2018,
- Stav knihy
- Velmi dobrá
- Cena
- 329 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Thinking in Services
- Podtitul
- Encoding and Expressing Strategy Through Design
- Autoři
- Majid Iqbal
- Vydavatel
- BIS Publishers bv
- Rok vydání
- 2018
- Počet stran
- 240
- ISBN10
- 906369489X
- ISBN13
- 9789063694890
- Série
- Štítky
- Umění & Kultura, Byznys, Byznys & Management, Design
- Anotace
- We think we know services ― not a day goes by without using them ― until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail ― often in unexpected ways. This book reveals the surprising design of services ― their internal structure or ‘DNA’ ― through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.