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This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.

Nákup knihy

Beyond Hype, Robert G. Eccles, Nitin Nohria, James D. Berkley

Jazyk
Rok vydání
1992
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Cena
169 Kč

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Titul
Beyond Hype
Jazyk
anglicky
Rok vydání
1992
Vazba
měkká
Počet stran
304
ISBN10
0875845061
ISBN13
9780875845067
Série
Anotace
This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.