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Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.
Nákup knihy
Gamification in Tourism, Paul Bulencea, Roman Egger
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 349 Kč
Doručení
Platební metody
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- Titul
- Gamification in Tourism
- Podtitul
- Designing Memorable Experiences
- Jazyk
- anglicky
- Autoři
- Paul Bulencea, Roman Egger
- Vydavatel
- Books on Demand
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 190
- ISBN10
- 3734759676
- ISBN13
- 9783734759673
- Série
- Štítky
- Byznys & Management
- Anotace
- Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.