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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.
Nákup knihy
Monetizing Innovation, Madhavan Ramanujam, Georg Tacke
- Jazyk
- Rok vydání
- 2016
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- (pevná)
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- Titul
- Monetizing Innovation
- Podtitul
- How Smart Companies Design the Product Around the Price
- Jazyk
- anglicky
- Autoři
- Madhavan Ramanujam, Georg Tacke
- Vydavatel
- John Wiley & Sons Inc
- Rok vydání
- 2016
- Vazba
- pevná
- Počet stran
- 241
- ISBN10
- 1119240867
- ISBN13
- 9781119240860
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Ekonomie, USA, Technologie, Management & HR, Marketing a PR
- Anotace
- Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.