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The book explores the evolving landscape of database marketing, emphasizing the trade-offs between customer privacy and personalized marketing strategies. It examines how businesses track consumer behavior to identify desirable customers and the benefits offered to them in exchange for personal information. The discussion highlights the ethical implications and the balance between effective marketing and consumer rights in a data-driven world.
Nákup knihy
Niche Envy: Marketing Discrimination in the Digital Age, Joseph Turow
- Jazyk
- Rok vydání
- 2006
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- Velmi dobrá
- Cena
- 179 Kč
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- Titul
- Niche Envy: Marketing Discrimination in the Digital Age
- Jazyk
- anglicky
- Autoři
- Joseph Turow
- Vydavatel
- MIT Press
- Rok vydání
- 2006
- Vazba
- pevná
- Počet stran
- 225
- ISBN10
- 0262201658
- ISBN13
- 9780262201650
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Věda, Ekonomie, USA, Technologie, Marketing a PR, Média a mediální komunikace, Sociální aspekty
- Anotace
- The book explores the evolving landscape of database marketing, emphasizing the trade-offs between customer privacy and personalized marketing strategies. It examines how businesses track consumer behavior to identify desirable customers and the benefits offered to them in exchange for personal information. The discussion highlights the ethical implications and the balance between effective marketing and consumer rights in a data-driven world.