Vyprodáno
Více o knize
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Nákup knihy
CRM Unplugged, Philip Bligh, Douglas Turk, Michael Porter
- Jazyk
- Rok vydání
- 2004
- Vazba
- (pevná)
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Doručení
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- Titul
- CRM Unplugged
- Podtitul
- Releasing CRM's Strategic Value
- Jazyk
- anglicky
- Autoři
- Philip Bligh, Douglas Turk, Michael Porter
- Vydavatel
- Wiley
- Rok vydání
- 2004
- Vazba
- pevná
- Počet stran
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Série
- Štítky
- Naučná literatura, Skutečné příběhy, Byznys, Byznys & Management, Technologie, Management & HR, Marketing & Prodej
- Anotace
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.