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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Nákup knihy
CRM Unplugged, Philip Bligh, Douglas Turk, Michael Porter
- Jazyk
- Rok vydání
- 2004
- Vazba
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 59 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- CRM Unplugged
- Podtitul
- Releasing CRM's Strategic Value
- Jazyk
- anglicky
- Autoři
- Philip Bligh, Douglas Turk, Michael Porter
- Vydavatel
- WILEY
- Rok vydání
- 2004
- Vazba
- pevná
- Počet stran
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Série
- Kategorie
- Štítky
- Byznys, Technologie
- Anotace
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.