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End of Competitive Advantage

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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

Nákup knihy

End of Competitive Advantage, Rita McGrath, Alex Gourlay

Jazyk
Rok vydání
2013
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Cena
199 Kč

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Titul
End of Competitive Advantage
Jazyk
anglicky
Vydavatel
Perseus Books
Rok vydání
2013
Vazba
pevná
Počet stran
204
ISBN10
1422172813
ISBN13
9781422172810
Série
Anotace
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.