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This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
Nákup knihy
Cases in Consumer Behavior, Martha R. McEnally
- Jazyk
- Rok vydání
- 2002
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- Cena
- 359 Kč
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- Titul
- Cases in Consumer Behavior
- Jazyk
- anglicky
- Autoři
- Martha R. McEnally
- Vydavatel
- Pearson College Div
- Rok vydání
- 2002
- Vazba
- měkká
- Počet stran
- 94
- ISBN10
- 0130665584
- ISBN13
- 9780130665584
- Série
- Štítky
- Byznys, Ekonomie, USA, Marketing a PR, Výzkum, Spotřebitelské chování
- Anotace
- This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).