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Parametry
- 614 stránek
- 22 hodin čtení
Více o knize
A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
Nákup knihy
Handbook of Consumer Behavior, Thomas S. Robertson, Harold H. Kassarjian
- Jazyk
- Rok vydání
- 1991
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškozená
- Cena
- 181 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Handbook of Consumer Behavior
- Jazyk
- anglicky
- Vydavatel
- Prentice Hall
- Rok vydání
- 1991
- Vazba
- pevná
- Počet stran
- 614
- ISBN10
- 0133727491
- ISBN13
- 9780133727494
- Série
- Štítky
- Anotace
- A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.