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Exploring the Hospitality Industry, Global Edition

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  • 372 stránek
  • 14 hodin čtení

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""Exploring the Hospitality Industry, 2e""offers broad coverage of the hospitality industry in an easy-to-read, conversational style. Written by best-selling author John Walker, this book is less theoretical and more industry-relevant than most-emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field.

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Exploring the Hospitality Industry, Global Edition, John Walker

Jazyk
Rok vydání
2016
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Cena
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Titul
Exploring the Hospitality Industry, Global Edition
Jazyk
anglicky
Vydavatel
Pearson
Rok vydání
2016
Vazba
měkká
Počet stran
372
ISBN10
1292102802
ISBN13
9781292102801
Série
Anotace
""Exploring the Hospitality Industry, 2e""offers broad coverage of the hospitality industry in an easy-to-read, conversational style. Written by best-selling author John Walker, this book is less theoretical and more industry-relevant than most-emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field.