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Více o knize
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Nákup knihy
Understanding Media Economics, Gillian Doyle
- Jazyk
- Rok vydání
- 2002
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- Stav knihy
- Dobrá
- Cena
- 119 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Understanding Media Economics
- Jazyk
- anglicky
- Autoři
- Gillian Doyle
- Vydavatel
- SAGE Publications Ltd
- Rok vydání
- 2002
- Vazba
- měkká
- Počet stran
- 184
- ISBN10
- 076196875X
- ISBN13
- 9780761968757
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Ekonomie, Sociologie, Masmédia
- Anotace
- Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.