Kupuješ přesně tu knihu, která je na fotce
Parametry
- 983 stránek
- 35 hodin čtení
Více o knize
In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. The text examines the main issues facing companies that want to compete successfully in the global marketplace. It combines coverage of the relevant theories with a practical approach to the issues.
Nákup knihy
International Marketing, Hans Muhlbacher, Lee D. Dahringer, Helmuth Leihs
- Jazyk
- Rok vydání
- 1999
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 419 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- International Marketing
- Podtitul
- A Global Perspective - Second Edition
- Jazyk
- anglicky
- Vydavatel
- Cengage Learning Business Press
- Rok vydání
- 1999
- Vazba
- měkká
- Počet stran
- 983
- ISBN10
- 1861524560
- ISBN13
- 9781861524560
- Série
- Štítky
- Anotace
- In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. The text examines the main issues facing companies that want to compete successfully in the global marketplace. It combines coverage of the relevant theories with a practical approach to the issues.