Economics for Managers

Více o knize

After reading this book, business managers should have a good understanding of how changes in different economic variables impact the macroeconomic policy goals of full employment, a stable price level, and sustained economic growth. This book presents economic theory that goes beyond the often complicated principles of economics, and allows readers to understand the role of economics in business decision-making. Combining elements of both micro- and macroeconomics, this book covers: demand, supply, and equilibrium; production and cost analysis; market structures (perfect competition, monopolies, and oligopolies); government spending; and bank reserves. An excellent study of the economics of decision-making for business managers and executives.