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Více o knize
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.
Nákup knihy
Strategy, Cornelis A. de Kluyver, John A. Pearce II
- Jazyk
- Rok vydání
- 2009
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 129 Kč
Nikdo zatím neohodnotil.
- Titul
- Strategy
- Podtitul
- A View from the Top - Third Edition
- Jazyk
- anglicky
- Vydavatel
- Pearson College Div
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 277
- ISBN10
- 013604140X
- ISBN13
- 9780136041405
- Série
- Štítky
- Byznys
- Anotace
- This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.