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Parametry
- 228 stránek
- 8 hodin čtení
Více o knize
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Nákup knihy
Copy paste, Joe La Pompe
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Copy paste
- Podtitul
- How Advertising Recycles Ideas
- Autoři
- Joe La Pompe
- Vydavatel
- Gestalten
- Rok vydání
- 2016
- Vazba
- pevná
- Počet stran
- 228
- ISBN10
- 3899556909
- ISBN13
- 9783899556902
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Seberozvoj, Psychologická tématika, Příručky a návody, Umění, Ilustrace, Ekonomie, Zdraví, Design, Management & HR, Módní tématika, Finance, Podnikání, Inspirace, Kreativita, Peníze, Zaměstnání, Životní styl, Domov, Produktivita, Bohatství, Grafický design, Stárnutí, Krása, Reklama a propagace, Autorské právo, Důchod, penze, Domácí výroba a DIY, Minimalismus, Úklid
- Anotace
- Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.