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The Customer Revolution

How to Thrive When Your Customers Are in Control

Parametry

  • 416 stránek
  • 15 hodin čtení

Více o knize

The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry

Nákup knihy

The Customer Revolution, Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis

Jazyk
Rok vydání
2001
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(pevná),
Stav knihy
Dobrá
Cena
359 Kč

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Titul
The Customer Revolution
Podtitul
How to Thrive When Your Customers Are in Control
Jazyk
anglicky
Rok vydání
2001
Vazba
pevná
Počet stran
416
ISBN10
0712669841
ISBN13
9780712669849
Série
Štítky
Ekonomie
Anotace
The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry