Online PR & Social Media for Experts

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You likely have a website, blog, and LinkedIn profile, and perhaps you're active on Facebook and YouTube. But is this online presence translating into real exposure? Are you being contacted by the media, and how do you rank in search engines? Social media can either be a waste of time or a vital part of your PR strategy, depending on your approach. This book teaches essential skills, including how to protect your identity on aggregator sites, implement an Anchor and Outpost strategy to boost your exposure and search rankings, and create your own YouTube channel. You'll learn how to automatically feature your blog entries on Amazon.com, update your status across social networks with one click, and understand the role of pay-per-click advertising. It also guides you on which PR sites to join, how to use Social Bookmarking to maximize your time investment, and how to monitor your online reputation. With strategies to reduce maintenance time through the integration of social networks, this book is designed for everyone interested in enhancing their online reputation. It offers step-by-step instructions for technology novices, advanced tips for tech-savvy individuals, and strategic insights for seasoned PR professionals. After dedicating your career to developing expertise, it’s time to share it with the world!