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Více o knize
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Nákup knihy
Strategic Marketing, Todd A. Mooradian
- Jazyk
- Rok vydání
- 2013
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Doručení
Platební metody
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- Titul
- Strategic Marketing
- Podtitul
- Pearson New International Edition
- Jazyk
- anglicky
- Autoři
- Todd A. Mooradian
- Vydavatel
- Pearson Education Limited
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 434
- ISBN10
- 1292020563
- ISBN13
- 9781292020563
- Série
- Štítky
- Ekonomie, Marketing a PR
- Anotace
- For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.