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Software That Sells

A Practical Guide to Developing and Marketing Your Software Project

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* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product* The book fills a void in the current market, and is an ideal read for all IT professionals

Nákup knihy

Software That Sells, Edward Hasted

Jazyk
Rok vydání
2005
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Titul
Software That Sells
Podtitul
A Practical Guide to Developing and Marketing Your Software Project
Jazyk
anglicky
Vydavatel
Wiley
Rok vydání
2005
Vazba
měkká
Počet stran
379
ISBN10
0764597833
ISBN13
9780764597831
Série
Anotace
* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product* The book fills a void in the current market, and is an ideal read for all IT professionals