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This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Nákup knihy
Business Research Methods - Ninth Edition, Donald R. Cooper, Pamela S. Schindler
- Jazyk
- Rok vydání
- 2005
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 761 Kč
Doručení
Platební metody
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- Titul
- Business Research Methods - Ninth Edition
- Jazyk
- anglicky
- Vydavatel
- McGraw-Hill Education
- Rok vydání
- 2005
- Vazba
- měkká
- Počet stran
- 744
- ISBN10
- 0071244301
- ISBN13
- 9780071244305
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Příručky a návody, Ekonomie, Management & HR, Výzkum, Učební pomůcky
- Anotace
- This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.